Founded by Red Carter, the IMG Mercedes Benz Swimwear Designers of the Year in 2009, the brand puts a modern spin on iconic swim fashion by continuously updating its signature aesthetic with new styles, vibrant prints, silhouettes, and detailing that fit, flatter, and flaunt all the right curves.

The line offers a full wardrobe of swimwear and cover ups for women who believe that swim styles should be worn beyond the beach. It includes everything from classic one-pieces and bikinis, halters, triangles, bandeaus to rash guards and cover ups; all ranging from sleek, feminine, sporty, and retro to create a collection that suits every mood and figure.

See the brand’s Resort collection at the Swim Show, May 29 - June 2, 2025 at Booth 116.